Head of Conversion Rate Optimization (Remote US)

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💎 Seniority level: Director, 5+ years

📍 Location: United States

🔍 Industry: SaaS marketing

🏢 Company: Directive Consulting

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipStrategyFinancial ManagementClient relationship managementSales experienceData visualizationTeam managementSaaSA/B testing

Requirements:

5+ years of experience in Conversion Rate Optimization with a proven track record in B2B SaaS environments.
Demonstrated experience managing or transforming a team towards CRO, including creating best practices and training others.
Strong understanding of optimization tools (e.g., Google Optimize, Optimizely, Hotjar) and experience leading data-driven tests for client growth.
Proven experience working cross-functionally with marketing and sales teams to grow product revenue and client base.

Responsibilities:

Lead the overhaul of the existing team to shift focus from design to CRO, creating a results-oriented, data-driven team.
Develop and implement CRO methodologies that align with Directive's Customer Generation strategy, focusing on driving customer acquisition and retention.
Collaborate with sales on pitches for new business and upsell opportunities, positioning CRO as a critical growth lever for clients.
Own team development, including upskilling designers to better understand CRO principles, optimizing existing strategies, and growing the team's overall skill set.
Ensure financial success by maintaining healthy department margins and achieving revenue targets.
Drive thought leadership in CRO, contributing to internal knowledge sharing and external marketing initiatives.
Work with clients to identify conversion opportunities, develop hypotheses, and lead A/B testing initiatives to validate improvements.
Report on CRO performance, providing insights and actionable recommendations for continued growth.

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