Paid Media Specialist (Amazon Expert)

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Requirements:

• Minimum 3+ years managing Amazon Ads (PPC & DSP) with a track record of driving measurable results.
• Deep expertise in Amazon’s advertising ecosystem, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Experience in campaign buildout, bid strategy optimization, audience segmentation, and keyword research for Amazon Ads.
• Proven success managing six-figure Amazon ad budgets.
• Strong analytical skills with experience using Amazon Advertising Console, Amazon DSP, Helium 10, Pacvue, Perpetua, or similar tools.
• Experience in eCommerce and direct-to-consumer (DTC) businesses.
• Strong skills in Google Sheets/Excel for reporting and performance tracking.

Responsibilities:

• Plan, launch, and optimize high-performing Amazon PPC and DSP campaigns to drive sales and brand visibility.
• Continuously refine bidding strategies, audience targeting, and keyword selection to maximize ROI and efficiency.
• Leverage analytics and reporting tools to track performance and optimize campaigns based on key metrics.
• Conduct A/B tests on ad creatives, copy, and targeting to enhance campaign performance.
• Develop and execute Amazon Demand-Side Platform (DSP) strategies for retargeting and prospecting audiences.
• Manage and allocate a six-figure annual budget effectively across various Amazon advertising formats.
• Monitor market trends, analyze competitor activity, and implement strategies to gain a competitive edge.
• Work closely with creative, brand, and performance marketing teams to develop impactful ad assets and optimize conversion rates.