Head of Lifecycle Marketing

Posted about 7 hours agoViewed

📍 Location: United States, EST

🔍 Industry: SaaS or marketplace

🏢 Company: Booksy👥 501-1000💰 Debt Financing 5 months agoMobile Payments Marketplace SaaS Payments Mobile Apps Wellness Software

🗣️ Languages: English

🪄 Skills: Project ManagementData AnalysisSalesforceCross-functional collaborationMarketingTeam managementStrategic thinkingDigital MarketingCRMCustomer SuccessSaaSA/B testing

Requirements:

Demonstrable breadth and depth of success in lifecycle marketing
Deep understanding of CRM platforms (e.g., Salesforce, HubSpot, Marketo, Iterable) and experience managing a CRM tech stack and Customer Data Platform (CDP)
Excellent communication, leadership, and project management skills
Strong cross-functional collaboration skills, with the ability to work effectively with product, data, and engineering teams
Expertise in customer segmentation, data-driven marketing strategies, and personalization techniques
Experience in driving customer acquisition, onboarding, retention, and reactivation strategies with measurable results
Familiarity with marketing attribution models and ability to optimize the marketing funnel

Responsibilities:

Lead a team of 4-5 CRM specialists in the planning and delivery of CRM campaigns
Ensure seamless CRM stack integration
Own the end-to-end customer journey for both providers and customers
Build and scale segmented lifecycle programs that drive sustained engagement, improve long-term retention and increase customer lifetime value (LTV)

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