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Email Marketing Manager | D2C E-Commerce | 100% Remote EU

Posted about 7 hours agoViewed

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💎 Seniority level: Manager, 3+ years

📍 Location: Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, South Africa, UTC+2, UTC+3

🔍 Industry: E-Commerce

🏢 Company: Foxelli Group👥 51-100Digital MarketingE-CommerceMarketing

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisGoogle AnalyticsRESTful APIsMarketingDigital MarketingCRMData analyticsA/B testing

Requirements:
  • 3+ years of experience in email marketing, ideally within e-commerce or digital marketing, with a proven ability to develop and execute strategic campaigns that drive engagement, conversions, and revenue growth.
  • Expert proficiency in Klaviyo, using advanced features like segmentation, A/B testing, and automation workflows to develop highly targeted, data-driven campaigns that align with business goals and maximize ROI.
  • Strong analytical mindset, with the ability to assess key performance metrics (e.g., open rates, click-through rates, conversions, and revenue), derive actionable insights, and pivot strategy to continually improve campaign performance and achieve strategic business targets.
  • Exceptional written and verbal communication skills, capable of crafting compelling, on-brand email copy that not only engages but converts, tailoring messaging to different customer personas to drive high-impact results.
Responsibilities:
  • Drive results through data-driven strategies, setting clear KPIs and guiding the team to optimize email campaigns that deliver measurable improvements in engagement, conversion, and overall ROI.
  • Develop and execute compelling email marketing campaigns across multiple brands, delivering personalized, results-driven content that resonates with our audience.
  • Manage and segment our email list to ensure accurate targeting, growth, and optimal performance.
  • Craft engaging content for email campaigns that speak directly to our subscribers, using AI tools to generate copy and collaborating closely with the design team to deliver visually compelling, relevant campaigns.
  • Oversee the email marketing calendar, ensuring timely execution of campaigns within budget and aligned with business goals.
  • Optimize email deliverability, engagement, and conversion rates by continuously testing, refining, and implementing Klaviyo automations.
  • Collaborate cross-functionally with other teams to ensure email strategies align with broader marketing initiatives and company objectives.
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