Director, Corporate Marketing

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Requirements:

• 10+ years developing and executing successful brand strategies
• Extensive experience in corporate communications and public relations
• Experience managing and optimizing content across various platforms
• Demonstrated success in team leadership and development
• Strong strategic thinking and planning abilities
• Excellence in written and verbal communication
• Creative vision and campaign development expertise
• Experience with marketing automation and campaign management tools

Responsibilities:

• Develop and implement comprehensive brand strategies that strengthen the company's market position and drive business growth
• Design, launch, and manage large-scale brand campaigns across multiple channels including digital, social, print, and experiential
• Lead creative development and execution of campaigns that build brand awareness, preference, and loyalty
• Oversee brand guidelines and ensure consistency across all touchpoints and materials
• Lead the evolution of brand identity, voice, and positioning in response to market dynamics
• Direct the creation and maintenance of brand assets and marketing collateral
• Monitor brand health metrics and campaign performance, adjusting strategies based on data
• Manage campaign budgets and resource allocation to maximize ROI
• Create and execute strategic communication plans across all owned, earned, and paid media channels
• Guide the development of thought leadership content and executive communications
• Lead social media strategy and content direction across all platforms, ensuring brand consistency and engagement
• Oversee external communications including press releases, media relations, and crisis communications
• Manage the company's digital presence including website, blog, social media, and email marketing channels
• Develop and maintain editorial calendars across all communication channels