Head of Content and Community

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Requirements:

• 8+ years of experience in content strategy, digital publishing, or editorial leadership in the food, health, or lifestyle space.
• Deep understanding of social media distribution, influencer partnerships, and community engagement.
• Proven ability to lead content teams and external production partners.
• Experience developing video-first content strategies for social and owned platforms.
• Track record of using data and insights to inform content strategy and measure impact.
• Ability to balance high-production-value content with scrappy, high-impact storytelling.

Responsibilities:

• Develop and execute a content vision that brings Hungryroot’s brand promise to life through editorialized, engaging, and personality-driven content.
• Oversee content creation from ideation to production, ensuring a mix of high-production value and nimble, low-fi content.
• Lead the development of recipe and healthy eating content to position Hungryroot as both a personal grocery shopper and nutritionist.
• Prioritize video-first storytelling, including short-form (social, Reels, TikTok) and long-form (YouTube, website, CRM-integrated content).
• Partner with influencers, content creators, and external production teams to co-create engaging content franchises.
• Ensure content is integrated into the customer experience, appearing in CRM, community platforms, UX touchpoints (e.g., recipe videos on product detail pages), and social channels.
• Oversee the distribution and optimization of content across social platforms, tailoring content to maximize engagement and reach.
• Grow and manage Hungryroot’s Facebook Group Community, driving meaningful conversation and engagement among members.
• Develop a strategy for increasing organic engagement, earned media value (EMV), and brand equity through content-driven storytelling.
• Leverage content to build brand affinity and foster a sense of community, ensuring customers feel connected to Hungryroot beyond the core product experience.
• Lead and mentor a team of internal and external content creators, social strategists, and production partners.
• Work cross-functionally with Media & Influencer Teams, CRM, and Product teams to align content with broader business objectives while keeping a customer-first, brand-building lens.
• Define and track key performance indicators (KPIs) that measure impact on brand affinity, engagement, retention, and organic reach.