VP of Brand

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Requirements:

• Proven experience (8+ years) in brand leadership roles within high-growth CPG, beverage, or wellness industries.
• Deep expertise in brand storytelling and emotional marketing strategies.
• Demonstrated success in building experiential brand activations that drive engagement and loyalty.
• Exceptional leadership and team-building skills, with a history of managing diverse creative and strategic teams.
• The data-driven mindset with the ability to balance creative vision and measurable outcomes.
• Excellent communication and interpersonal skills, with the ability to influence across all levels of the organization.

Responsibilities:

• Own and articulate Everyday Dose’s core narrative to build deeper emotional connections with our community.
• Collaborate with content, marketing, and creative teams to ensure consistent and compelling storytelling across all channels.
• Develop and execute strategies to connect with customers on an emotional level, turning consumers into passionate brand advocates.
• Leverage consumer insights and data to understand and amplify the unique values that resonate with our audience.
• Conceptualize and execute experiential activations (events, partnerships, campaigns) that bring the brand to life in innovative and memorable ways.
• Work cross-functionally with marketing, sales, and product teams to ensure seamless integration of experiential strategies into broader business objectives.
• Build and lead a high-performing team of brand strategists, creatives, and project managers.
• Foster a culture of creativity, innovation, and collaboration within the organization.
• Define success metrics for brand initiatives and ensure measurable impact on customer retention, brand equity, and market share.
• Report on brand performance and recommend adjustments to strategies based on insights and trends.