Paid Media Buyer

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Requirements:

• 3-4 years of proven experience in paid media buying with a focus on performance marketing within the USA market.
• Experience managing a minimum of $1M per year in advertising budget.
• Proficiency in using analytics and ad management tools (e.g., Google Analytics, Facebook Ads Manager, Google Ads Manager, etc.) to develop, track, and analyze campaign performance.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong understanding of account structure, bidding strategies, audience targeting, and segmentation strategies.

Responsibilities:

• Execute campaigns across Facebook, Instagram, Google Ads, Taboola, and other digital media platforms.
• Develop, implement, and manage comprehensive paid media strategies across various platforms to achieve key performance metrics such as CPC, CPA, ROAS, and CTR.
• Optimize campaigns based on performance data and insights, adjusting bids, budgets, and targeting to maximize campaign effectiveness.
• Conduct A/B testing of account structure, ad creatives, audience targeting, and ad placements to refine strategies and improve performance.
• Collaborate with the creative team to develop compelling ad visuals and engaging copy that aligns with the brand voice and resonates with the target audience.
• Explore new ad formats and creative ideas, and test and iterate on ad creatives, targeting parameters, and campaign structures to improve performance.
• Conduct thorough market research, audience segmentation, and competitor analysis to inform campaign targeting and optimization.
• Use advanced targeting options to reach specific audiences based on demographics, interests, behaviors, and custom audiences.
• Monitor campaign budgets and ensure adherence to allocated spending limits.
• Allocate budget effectively across campaigns based on performance and priorities.
• Analyze key performance metrics regularly to measure the success of campaigns.
• Generate regular reports on campaign performance, providing actionable insights and recommendations for optimization.
• Stay updated on industry trends, best practices, and emerging platforms to implement innovative and effective strategies.
• Collaborate with the marketing and creative teams to develop compelling ad creatives, landing pages, and other assets optimized for each platform.
• Effectively communicate campaign strategies, results, and updates to team members and management.