Lead - Performance Marketing

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Requirements:

• Minimum of 5+ years of experience managing Ad campaigns across major platforms such as Google Search, SA 360, DV360, Bing Search, Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and Programmatic Ads.
• Strong subject matter expertise in running Google Search Ads along with detailed understanding of all search metrics and reporting is a must.
• Strong proficiency in Google Analytics, Google Tag Manager, Looker and conversion tracking tools.
• Experience in B2B SaaS and developer marketing is highly desirable.
• Exceptional analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
• Strong copywriting skills with the ability to create persuasive and engaging ad content.

Responsibilities:

• Develop, execute, and manage comprehensive advertisement strategies across all major paid marketing channels
• Implement and manage conversion tracking systems to monitor key metrics.
• Develop and refine B2B funnels via rapid experimentation
• Continuously optimize campaigns to improve performance and achieve KPIs.
• Collaborate with creative teams to craft compelling ad copy and visuals.
• Stay up-to-date with the latest industry trends, emerging technologies, and competitive landscape to inform strategic decisions and keep our campaigns ahead of the curve.