Web Product Manager

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Requirements:

• Exceptional communication and collaboration skills, with the ability to align cross-functional teams.
• Strong attention to detail and a process-driven mindset, ensuring smooth execution of web initiatives.
• Solid project management and organizational abilities, with experience managing multiple high-velocity projects.
• Experience with Webflow (or similar CMS platforms) is a plus.
• A user-first, data-driven approach to optimizing web experiences.
• Proficiency in web analytics and the ability to translate insights into actionable strategies.
• Knowledge of audience segmentation, A/B testing, multivariate testing, and other optimization methodologies.
• Ability to adapt quickly to new challenges, shifting priorities, and evolving business needs.
• An inclusive mindset with the ability to synthesize diverse perspectives into a cohesive strategy.

Responsibilities:

• Assist with the planning, prioritization, and execution of web initiatives to support business objectives.
• Use data and research to identify opportunities to enhance Fivetran’s web presence.
• Partner with Demand Generation to optimize website performance across key acquisition channels, with a focus on SEO, CRO, and scalability.
• Implement personalization, A/B testing, and user research to improve user experiences.
• Work with Product and Content Marketing to ensure website content is accurate, engaging, and up to date.
• Collaborate with Marketing and Design to create high-performing site experiences for campaigns, product launches, tests, and evergreen programs.
• Stay ahead of web experience trends and share key insights with the team.