Marketing Management Specialist

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Requirements:

• Bachelor’s degree in marketing, business, or a related field is required.
• Minimum of 5 years of experience in marketing.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent project management and communication skills.
• Ability to think strategically and execute tactically.
• Proficient in HotSpot, Google Analytics, PowerBI, coding HTML/CSS a plus.

Responsibilities:

• Develop and implement comprehensive marketing plans to support business objectives.
• Lead and coordinate marketing campaigns across multiple channels, including digital, social media, email, and print.
• Analyze market trends and customer insights to identify opportunities for growth and optimize existing campaigns.
• Collaborate with cross-functional teams, including business development and product owners, to ensure cohesive messaging and branding.
• Monitor and report on the performance of marketing initiatives, using data to optimize strategies.
• Manage marketing resources, ensuring efficient allocation of time is being spent on the correct priorities