Senior Product Manager- Ad Tech Required (Remote, US)

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Requirements:

• 7+ years of experience in Ad Tech, with a strong background in Product Management.
• Proven ability to drive product strategy and execution for Ad Tech platforms.
• Strong analytical skills and experience using data to inform decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong organizational skills and ability to manage multiple projects and initiatives simultaneously.

Responsibilities:

• Define the Ad Tech product roadmap and strategy, prioritizing features and initiatives based on customer needs and business goals.
• Effectively balance multiple priorities, knowing when to deep dive and when to delegate or escalate appropriately, with the ability to focus energy on the highest-impact projects and initiatives.
• Manage integrations with ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and data providers.
• Work with cross-functional teams, including Sales, Yield, and Publisher Support, to identify opportunities for innovation and new product development to give Freestar a competitive advantage and drive growth.
• Collect and analyze requirements and feedback from partners, stakeholders, and other teams to shape requirements, features, and end products.
• Use a data-driven approach to scope releases, gather and document requirements, and prioritize projects in a fast-paced Agile environment.
• Produce and review product requirements documents (PRD) and ensure they align with the overall product vision and strategy.
• Manage the Product Lifecycle (PLC) and Software Development Lifecycle (SDLC) via Jira, identifying and communicating dependencies and blockers between the AdOps teams and other Engineering teams.
• Leverage data-driven insights to measure product success, improve targeting capabilities, and refine ad delivery mechanisms.
• Ensure products comply with industry regulations (GDPR, CCPA) and evolving privacy-first advertising frameworks.
• Collaborate with the documentation writing team to create clear and concise documentation.