Developer Marketer

View full description

Requirements:

• 5+ years of experience in B2D (Business to Developer) or B2B marketing strategies with a proven track record of creating successful marketing campaigns for technical audiences
• Expertise in content marketing, especially for technical audiences, with the ability to simplify complex concepts for developers.
• Solid understanding of the developer ecosystem and developer tools (APIs, SDKs, programming languages, cloud technologies, etc.).
• Experience with hands-on coding or a background in software development
• Strong understanding of developer-centric social media, and content distribution channels.
• Excellent written and verbal communication skills, with the ability to create compelling technical content.
• Adept at translating complex technical concepts into digestible, developer-friendly messaging.
• Experience engaging with developer communities, open-source contributors, and technical influencers.
• Data-driven mindset, capable of analyzing performance metrics and adjusting strategies accordingly.

Responsibilities:

• Develop and execute marketing campaigns that lead to increased sign-ups, product adoption, and active usage by developers.
• Optimize the developer onboarding process, reducing time-to-value and improving conversion from trials to active users.
• Act as a product evangelist, ensuring the developer community understands how to implement the product effectively and provide ongoing feedback to internal teams for continuous improvement.
• Create developer-centric content (tutorials, documentation, blog posts, case studies, videos) that educates and engages developers, leading to greater product understanding and adoption.
• Ensure all technical marketing content is accurate, useful, and well-aligned with the product’s value proposition.
• Build, manage, and grow a thriving developer community through engagement on platforms like Slack, GitHub, Stack Overflow, and developer forums.
• Organize and participate in developer events such as webinars, hackathons, and conferences, increasing community engagement and brand visibility.
• Launch marketing campaigns that directly impact key metrics such as engagement, sign-ups, and conversion rates, continuously optimizing based on data.
• Track performance and measure the ROI of developer-focused campaigns, ensuring they align with broader company goals.
• Lead the execution of product launches and go-to-market strategies specifically targeting developers.
• Build marketing campaigns around product integrations, open-source contributions, and third-party developer tools.