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Content Creator (Meta Ads) for Fashion Retail/Apparel Company (US Based/Remote)

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🔍 Industry: Fashion Retail/Apparel

🏢 Company: Paired

Requirements:
  • Proven experience in creating and managing Meta Ads specifically for fashion retail or apparel brands.
  • Strong understanding of Meta's advertising tools and best practices.
  • Ability to analyze ad performance metrics and optimize campaigns for maximum ROI.
  • Creative flair with the ability to produce visually appealing content that resonates with target audiences.
  • Excellent writing skills to craft engaging ad copy.
  • Ability to work independently and meet deadlines in a fast-paced environment.
  • Knowledge of fashion trends and consumer preferences in the apparel industry.
Responsibilities:
  • Develop engaging and high-converting content (static images, videos, carousels, etc.) for Meta Ads (Facebook & Instagram).
  • Collaborate with the marketing and design teams to align ad creatives with brand identity and campaign objectives.
  • Research and implement current fashion trends, audience preferences, and competitor strategies to create effective ad content.
  • Optimize ad creatives based on data insights and performance metrics.
  • Creating square + 9:16 photos and videos
  • Make content engaging with call to actions, discounts, and other information
  • Various forms of the same content for A/B testing
  • Work closely with the performance marketing team to ensure ad creatives meet best practices for paid media campaigns.
  • A/B test different content formats, captions, and visuals to maximize engagement and conversion rates.
  • Stay updated on Meta Ads policies, algorithm changes, and creative trends to ensure content effectiveness.
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