Senior Business Development Lead - Agencies & Brands

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Requirements:

• 5-8 years of Adtech sales experience, selling media solutions to agency holding companies or working at an agency or brand direct
• Experience bringing new media or inventory solutions to market and agencies
• Familiar with programmatic selling or buying, with CTV buying/selling preferred

Responsibilities:

• Build and manage relationships with agency video investment teams, focusing on major holding companies to drive awareness and demand for Wurl’s products, inventory, and services.
• Secure brand-direct client meetings to expand awareness and adoption of Wurl’s offerings.
• Educate agency buyers and brand teams on CTV inventory trends, attention metrics, and evolving video investment strategies.
• Identify opportunities for new and innovative partnerships, collaborating with agencies, brands, and technology providers to enhance Wurl’s value proposition.
• Analyze agency and client KPIs, providing strategic recommendations to enhance audience targeting and campaign performance.
• Partner closely with internal sales leadership and product teams, delivering customer feedback to improve Wurl’s solutions.