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Content Marketing Associate
Posted 1 day agoViewed
💎 Seniority level: Junior, 2+ years
💸 Salary: 85000.0 - 95000.0 USD per year
🔍 Industry: Software Development
🏢 Company: Autura👥 101-250💰 Private over 3 years agoInformation ServicesSoftware EngineeringSoftware
🗣️ Languages: English
⏳ Experience: 2+ years
Requirements:
- 2+ years of experience in content marketing, copywriting, or related fields.
- Strong writing, editing, and storytelling skills with the ability to translate complex topics into engaging content.
- Familiarity with Microsoft Office Suite (Word, PowerPoint, SharePoint, etc.).
- Strong organizational skills to manage content schedules and libraries.
- Ability to collaborate with multiple stakeholders and adapt content based on business needs.
- A results-driven mindset, focused on content that supports marketing and sales objectives.
Responsibilities:
- Develop and maintain a content calendar, ensuring timely production of high-quality content.
- Establish and manage a searchable content directory/library in SharePoint for easy access by internal teams.
- Maintain and update the Content Matrix, tracking content needs for different products and ensuring outdated materials are refreshed.
- Build and manage a content request system to streamline the process of fulfilling internal content needs.
- Create compelling marketing materials for all product segments, including blog posts, whitepapers, case studies, and sales collateral.
- Define and refine win themes and value propositions for each product to ensure consistent messaging.
- Work closely with sales and product teams to stay updated on market trends, customer needs, and product updates, translating insights into new content.
- Produce demand generation content for both outbound and inbound marketing campaigns, including email campaigns, ads, and landing pages.
- Collaborate with subject matter experts, sales, and product teams to develop accurate and compelling content.
- Ensure content aligns with SEO best practices and is optimized for lead generation.
- Track and measure content performance to refine strategies and improve effectiveness.
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