Vice President, Product Marketing

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Requirements:

• 10+ years of product marketing or similar experience
• Deep understanding of the cybersecurity market and landscape
• Leadership DNA, proven ability to excite and lead a product marketing team
• Demonstrated experience in synthesizing and translating market needs into product requirements, ability to manifest the product vision/direction in via compelling positioning and messaging
• Proven experience launching new products and growing to a mature business
• Strong organizational and analytical skills, excellent written and oral communication skills
• Strong ability to influence and work cross-functionally
• People-focused leader with proven ability to build diverse, creative, collaborative teams; develop people; and link performance to overall business objectives
• Continually developing practices and processes to inspire, innovate, and harness new ways of thinking

Responsibilities:

• Rapidly develop and evolve a compelling narrative and value proposition for all products in the portfolio.
• Align with the Marketing and Product Management teams to drive strategy around product positioning for existing products and new launches
• Be the subject matter expert and work with the sales team to develop plays and go-to-market programs that help drive pipeline, find new buyers, and cross-sell into existing accounts
• Work with the demand gen teams to hone the strategy and marketing programs that drive demand. Be proactive in recognizing where the business may need marketing support and the effective levers to pull
• Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market. Host analyst inquires and briefings
• Mentor and grow a team of diverse product marketing talent