Lifecycle and Community Marketing Associate

Posted 1 day agoViewed

📍 Location: AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OH, OK, OR, SC, TN, TX, UT, VA, WA, WI

💸 Salary: 70000.0 - 81000.0 USD per year

🔍 Industry: Software Development

🏢 Company: HopSkipDrive👥 101-250💰 $37,000,000 Series D over 2 years agoRide Sharing Transportation Children Information Technology Child Care

🗣️ Languages: English

🪄 Skills: Project ManagementData AnalysisContent creationWritten communicationExcellent communication skillsVerbal communicationMarketingDigital MarketingCRMCustomer supportBudget managementA/B testing

Requirements:

Be highly organized with strong project management skills to execute campaigns and initiatives efficiently.
Have excellent written and verbal communication skills for engaging with internal teams and external audiences.
Thrive in a fast-paced environment and demonstrate adaptability to changing priorities.
Be proactive in identifying and implementing process improvements.
Have a data-driven mindset, leveraging insights to optimize marketing strategies.
Demonstrate empathy and a customer-first approach in all communications.
Have experience with marketing technology tools like Iterable (preferred), Braze.io, or HubSpot.
Have experience with project management tools like Asana, ClickUp, or Monday.com.
Be motivated by HopSkipDrive’s mission and embody the company’s core values.

Responsibilities:

Developing and executing multi-channel marketing campaigns (email, SMS, push notifications, web, and social media) to drive engagement and retention.
Managing communications and resources for the CareDriver community engagement programs, such as the mentorship program, third party partnerships and more.
Supporting and optimizing incentive programs to enhance CareDriver engagement.
Writing and curating content for social media, website newsfeeds, and direct communication channels.
Conducting A/B testing to improve key lifecycle metrics and engagement strategies.
Tracking budgets and issuing payments related to CareDriver community engagement programs.
Partnering with Growth Marketing team members to analyze data and uncover insights to refine marketing strategies.
Collaborating cross-functionally to align community-building and lifecycle marketing initiatives with broader company objectives.

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