Associate Director of Paid Media

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Requirements:

• 7+ years of experience in paid media & digital advertising, with 3+ years focusing on B2B SaaS or technology
• Proven experience managing multi-million dollar ad budgets and optimizing for pipeline and revenue.
• Strong leadership skills with experience managing and mentoring teams.
• Deep, hands-on expertise in Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms.
• Technical acumen around conversion tracking, data analysis & reporting, attribution modeling, analytics tools (Google Analytics, Tableau, & Looker Studio), and data-driven decision-making.
• Experience working in cross-functional teams and effectively communicating with executives and stakeholders.
• Strong analytical mindset with a passion for continuous testing and optimization.
• Self-starter who is comfortable working independently in a fast-paced environment, seeking out new opportunities and experiments

Responsibilities:

• Develop and execute paid media strategies across Google, LinkedIn, Meta, and programmatic platforms to drive lead generation and revenue growth.
• Manage, mentor, and develop a team of paid media specialists and strategists.
• Oversee a multi-million dollar advertising budget, ensuring efficient allocation and optimization for maximum ROI.
• Identify new opportunities for audience segmentation, targeting, and bid optimization to improve campaign performance.
• Collaborate with Sales, RevOps, Demand Gen, and Content teams to ensure paid media strategies align with broader marketing and revenue goals.
• Lead testing and experimentation initiatives, including A/B testing, new platform exploration, and creative strategy development.
• Own reporting and analytics, leveraging data to make informed decisions and communicate performance insights to stakeholders.
• Stay ahead of industry trends, emerging ad tech, and platform changes to keep our paid media programs competitive.