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Product Manager - Google Ads & Meta Ads
Posted 1 day agoViewed
💸 Salary: 2000.0 - 3000.0 USD per month
🔍 Industry: Software Development
🏢 Company: Search Atlas
🗣️ Languages: English
Requirements:
- Hands-on experience managing, building, and optimizing Google Ads and Meta Ads campaigns – you’ll need to understand the ecosystem inside and out.
- SEO and digital marketing knowledge – our products serve performance marketers, so familiarity with SEO, PPC, and digital analytics is key.
- Experience using GitHub and Jira for project management.
- Strong understanding of ad tech platforms, tracking, and attribution models.
- Ability to use tools like Postman/Fiddler to test APIs and troubleshoot ad-related integrations.
- Experience working with engineering teams to define product requirements and translate business goals into technical solutions.
- Ability to write clear, detailed product tickets in GitLab, complete with screenshots and cURL requests to help streamline issue resolution.
- Strong problem-solving skills with a user-first mindset, ensuring smooth workflows and optimal ad performance.
- Ability to record Loom videos to demonstrate usability issues, report bugs, and present potential solutions.
- Comfortable working in a fast-paced startup environment where priorities can shift quickly.
Responsibilities:
- Own and manage ad tech-related features and integrations, ensuring they align with market needs and business goals.
- Attend daily Scrums and work closely with engineering, design, and marketing teams.
- Test and validate ad management workflows, bidding strategies, targeting options, and tracking mechanisms.
- Identify and report usability issues, bugs, and workflow inefficiencies within ad tech-related features.
- Advocate for an exceptional user experience (UX) and intuitive UI design across all advertising tools.
- Conduct user research and testing, gathering insights to improve product functionality and performance.
- Ensure software products meet quality and performance standards through rigorous testing.
- Adapt to the evolving needs of the role as the company and product grow.
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