Digital Marketing Automation Specialist

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Requirements:

• 2–4 years of hands-on experience with Marketo (certification preferred)
• Proficiency in integrating Marketo with CRM platforms like Salesforce
• Strong understanding of lead lifecycle management, campaign tracking, and reporting
• Experience with email marketing, lead nurturing, and ABM strategies
• Analytical mindset with expertise in data analysis and reporting tools (e.g., Google Analytics, Wordpress)
• Excellent organizational, problem-solving, and communication skills
• Knowledge of HTML and CSS for email and landing page customization is a plus

Responsibilities:

• Build, manage, and optimize email marketing campaigns in Marketo, including lead scoring, segmentation, and nurture programs
• Develop and execute marketing automation workflows to support demand generation and account-based marketing (ABM) efforts
• Collaborate with cross-functional teams to integrate Marketo with CRM platforms like Salesforce and ensure seamless data flow
• Create, test, and deploy landing pages, email templates, and forms within Marketo.
• Analyze and report on campaign performance metrics, providing actionable insights to improve ROI
• Maintain and update marketing databases to ensure data accuracy and compliance with GDPR, CCPA, and other data privacy regulations
• Develop and document best practices for marketing automation processes and train team members as needed
• Stay current on marketing automation trends and advancements to continually refine strategies and tactics