Growth Marketing (Contractor)

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Requirements:

• Passionate about transforming democracy and excited for the challenge.
• Experienced in AI-driven marketing strategies, automation, and growth.
• Proficient in HubSpot campaign management and marketing automation.
• Data-driven growth marketer with an experimental mindset and analytical skills.
• At least 3 years of experience in growth marketing for a B2C brand (or equivalent startup experience).
• Background in a quantitative field (Bachelor’s Degree preferred).
• Proven ability to market from scratch, pivot quickly, and thrive in fast-paced environments.
• Advanced user of analytics tools like Google Analytics, VWO, and Looker/BigQuery.
• Highly organized, methodical, and able to track and document campaign performance.

Responsibilities:

• Develop and execute agile demand generation campaigns to expand GoodParty.org’s audience.
• Identify and test new channels to attract empowered candidates, community members, and subscribers.
• Collaborate with the design team to optimize landing pages and marketing assets, refining user journeys for growth.
• Conduct multivariate ad testing, optimizing messaging and creatives based on data-driven insights.
• Track and report key performance metrics, transparently sharing successes, failures, and learnings.
• Manage HubSpot marketing operations, including campaigns, automation, and data integrity.
• Maintain and improve analytics infrastructure across Google Analytics, Looker/BigQuery, VWO, and HubSpot.
• Work closely with the Social Media Manager and Content Marketing Coordinator to align campaigns.
• Learn from and collaborate with the Director of Marketing, gaining mentorship in B2B growth strategies.