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Sr. Manager, Marketing Automation & Operations
Posted 3 days agoViewed
💎 Seniority level: Manager, 5+ years
💸 Salary: 119000.0 - 140000.0 USD per year
🔍 Industry: Healthcare Technology
🏢 Company: Cedar👥 101-250💰 $68,361,000 Series D about 2 years ago🫂 Last layoff over 2 years agoMedicalBillingPaymentsHealth CareFinTech
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- 5+ years of experience in marketing operations or similar technical marketing roles, preferably in B2B SaaS or healthcare technology.
- Deep expertise with marketing automation platforms (HubSpot, Marketo, MarketingCloud), CRM (Salesforce), CMS (WordPress), and outbound email tools (Groove, Outreach, Salesloft).
- Strong technical background with an understanding of HTML, CSS, and marketing APIs.
- Proven experience in optimizing marketing technology stacks.
- Advanced knowledge of marketing analytics, attribution modeling, and data visualization.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent problem-solving abilities and attention to detail.
Responsibilities:
- Manage and optimize Cedar's marketing tech stack, including HubSpot, Salesforce, Groove, and WordPress.
- Develop and maintain integration strategies across all marketing platforms.
- Serve as the primary point of contact between external vendors and internal teams for website initiatives.
- Optimize collaboration tools (Jira, Asana) for the marketing team and implement tracking/accountability systems.
- Design and implement automated marketing campaign workflows across marketing channels.
- Set up and optimize email sequences for all customer segments and journeys, including event recruitment campaigns.
- Manage email deliverability, performance tracking, and list hygiene.
- Create A/B testing frameworks for optimization.
- Build and optimize Cedar’s marketing attribution model.
- Coordinate with channel owners (paid, social, content, email, web) to standardize KPI & OKR reporting.
- Own a centralized reporting dashboard consolidating all digital channel metrics.
- Provide actionable insights to drive marketing strategy and decision-making.
- Maintain Salesforce campaign hierarchies and tracking.
- Ensure data consistency between marketing systems and CRM.
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