Senior User Acquisition Manager

Posted 3 days agoViewed

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💎 Seniority level: Senior

📍 Location: Europe

💸 Salary: 50000.0 - 80000.0 EUR per year

🔍 Industry: Software Development

🏢 Company: Photoroom

🗣️ Languages: English

🪄 Skills: Data AnalysisUser Experience DesignGoogle AnalyticsAmplitude AnalyticsProduct AnalyticsREST APISEOLead GenerationDigital MarketingFinancial analysisBudget managementA/B testing

Requirements:

A first experience in performance marketing, running web-to-app or regular web channels.
You possess keen analytical skills and can turn complex, disparate datasets into insights that drive strategies and solutions.
You have strong project management skills, including prioritizing and managing multiple projects simultaneously. You are hands-on. You plan AND execute.
You have excellent spoken, visual, and written communication skills, allowing you to communicate complex information clearly to your colleagues.
You are fluent in English. You know how to adapt yourself to other cultures to thrive in an international team.

Responsibilities:

You will be responsible for paid acquisition channels across platforms and geos.
You will drive the performance of your campaigns using LTV and cohorts analysis, identify the most relevant signals, and increase the overall return on ad spend.
You will be running our web-paid acquisition efforts on mobile and desktop.
You will improve our mobile app acquisition measurement to continue to run the acquisition profitably.
You will suggest product features to improve the monetization funnel.
You will stay up-to-date with industry news and developments and proactively implement them daily.

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🔧 Requirements

Proven track record of successfully managing user acquisition campaigns and driving significant growth in web and app platforms.
Strong analytical skills with experience in data-driven decision-making.
Expertise in digital marketing channels such as Meta, TikTok, Snapchat, Twitter, Reddit, Pinterest, Quora, etc.
Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer or similar platforms.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Previous experience in a leadership or managerial role within user acquisition is preferred.
Ability to thrive in a fast-paced, dynamic startup environment.

💡 Responsibilities

Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships.
Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention.
Responsible for managing the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI.
Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve.
Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience.
Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behavior, and identify areas for improvement.
Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel.
Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement.
Regularly report on campaign performance and provide actionable insights to management and stakeholders.
Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts.

Data AnalysisGoogle AnalyticsAmplitude AnalyticsAnalytical SkillsReportingMarket ResearchDigital MarketingBudget managementA/B testing

Posted 5 days ago

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