Senior User Acquisition Manager (Meta)

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Requirements:

• Proven track record of successfully managing user acquisition campaigns and driving significant growth in web and app platforms.
• Strong analytical skills with experience in data-driven decision-making.
• Expertise in digital marketing channels such as Meta, TikTok, Snapchat, Twitter, Reddit, Pinterest, Quora, etc.
• Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer or similar platforms.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Previous experience in a leadership or managerial role within user acquisition is preferred.
• Ability to thrive in a fast-paced, dynamic startup environment.

Responsibilities:

• Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships.
• Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention.
• Responsible for managing the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI.
• Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve.
• Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience.
• Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behavior, and identify areas for improvement.
• Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel.
• Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement.
• Regularly report on campaign performance and provide actionable insights to management and stakeholders.
• Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts.