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VP, Brand
Posted 6 days agoViewed
💎 Seniority level: Vp
📍 Location: United States
💸 Salary: 235000.0 - 275000.0 USD per year
🔍 Industry: Healthcare, Nutrition
🏢 Company: Kate Farms👥 101-250💰 $75,000,000 Series C over 2 years agoNutritionFood and BeverageHealth CareOrganic Food
🗣️ Languages: English
Requirements:
- Experience in shaping a modern brand with a highly engaged consumer base, amplifying that love through social, PR, and community engagement.
- Understanding of storytelling.
- Experience in brand-building, including influencer strategies, community engagement, and thought leadership.
- Strategic leader and collaborator.
- Ability to shape high-level strategy while also rolling up your sleeves to make sure ideas come to life with excellence.
- Use of consumer insights, brand tracking, and engagement analytics to shape strategy and optimize brand initiatives.
- Strong commitment to company mission and values.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Respectfully shares and accepts feedback willingly from all levels of the organization.
- Supports diverse hiring and related initiatives to meet company goals.
Responsibilities:
- Lead brand storytelling across all channels—digital, social, PR, and experiential—to build a consistent and engaging brand presence.
- Oversee the development of campaigns, creative assets, and content that truly reflect the Kate Farms mission—powerful, real, and rooted in our values.
- Ensure brand identity remains true to our values while resonating with diverse audiences.
- Partner with Commercial Marketing, Medical Sales, Retail, and eCommerce to bring the brand to life at every customer touchpoint.
- Align brand storytelling and engagement efforts with measurable business impact, ensuring seamless collaboration with Commercial Marketing.
- Collaborate on packaging strategy with the VP, Commercial Marketing to ensure brand identity aligns with commercial goals.
- Lead PR and communications strategy to position Kate Farms as a trusted leader in healthcare and nutrition.
- Oversee media relations and thought leadership efforts to enhance brand credibility and visibility.
- Develop corporate communications and purpose-driven initiatives that deepen brand trust.
- Align partnerships and advocacy efforts with Commercial Marketing to ensure brand-led initiatives support commercial growth.
- Build and nurture community engagement programs that strengthen relationships with consumers, caregivers, and healthcare professionals.
- Lead advocate, influencer, and ambassador initiatives to amplify our mission and impact.
- Oversee live events, industry activations, and social campaigns that create lasting connections.
- Use data-driven insights to refine engagement strategies and ensure meaningful interaction with key audiences.
- Cultivate strategic partnerships with professional organizations, healthcare associations, and advocacy groups to expand brand reach and credibility.
- Lead high-impact collaborations, sponsorships, and partnerships that drive brand awareness and engagement.
- Represent Kate Farms at industry events, conferences, and professional forums to strengthen influence and visibility.
- Ensure seamless brand execution by aligning efforts across Commercial Marketing, Sales, eCommerce, Medical Sales, Customer Care, and Product Supply.
- Partner with VP Commercial Marketing to deliver against brand and portfolio strategy – ensuring that commercialization efforts ladder up to overarching brand identity
- Lead and mentor a high-performing brand team across strategy, creative, communications, and community engagement.
- Drive collaboration between internal and external teams to maximize brand impact and consistency.
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