Social Media Manager - Growth Marketing Team

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Requirements:

• 5+ years of experience managing organic social media strategy, ideally in a B2B, SaaS, or startup environment.
• 1+ year of experience managing paid social media strategy, with preference given to LinkedIn and Twitter/X experience.
• Experience building an organic social media program from 0 (or totally re-setting an existing strategy) at at least one prior stop.
• Deep platform expertise with LinkedIn and X (Twitter)—understanding how to create content that resonates on each platform.
• Strong copywriting and storytelling skills, able to craft compelling posts that drive engagement and conversions.
• Analytical mindset, comfortable using social media analytics tools to measure impact and refine strategy.
• Self-starter who thrives in a fast-paced environment and enjoys both high-level strategy and hands-on execution.

Responsibilities:

• Own and grow Pulley’s presence on at least LinkedIn, X (Twitter) and Reddit, crafting engaging, content tailored for founders, growth-stage teams, VCs, and the startup ecosystem.
• Develop a consistent content calendar, posting and repurposing high-value insights across social channels.
• Actively engage with our audience, participating in relevant conversations, responding to comments, and fostering relationships with key industry voices.
• Collaborate with our content agency to align organic social efforts with broader demand generation content strategies.
• Experiment with new content formats, A/B test messaging, and analyze performance data to continually refine Pulley’s social strategy.
• Plan, launch, and optimize paid social campaigns on LinkedIn, X and other channels, continually refining bidding and budgets to maximize impact.
• Work with the marketing and creative teams to test and iterate ad creative, copy, and targeting strategies that align with Pulley’s growth objectives.
• Monitor key paid social KPIs (costs-per-acquisition, volume, lead quality, and pipeline), adjusting strategy based on performance insights.
• Ensure that organic and paid efforts complement each other, using top-performing organic content to inform paid amplification.