Brand Copy Lead

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Requirements:

• 10+ years of experience in brand copywriting (CPG, eCommerce, and startup experience preferred).
• A portfolio of compelling brand, product, or social campaigns you concepted and wrote end to end—including video scripts—that demonstrates an ability to distill complex ideas into digestible, memorable narratives.
• Experience building and managing a brand style guide and leading messaging consistency across a company.
• Skilled editing chops, an impeccable eye for detail, and an ability to elevate the work of other writers.
• A collaborator and communicator who thrives in a fast-paced, cross-functional environment and can seamlessly work with art directors, marketers, and leadership.
• A self-starter who takes ownership of projects, sees around corners, and is always thinking about how to make messaging sharper, smarter, and more compelling.

Responsibilities:

• Define, refine, and reinforce Bobbie’s unique voice across all channels, ensuring it remains consistent, compelling, and adaptable for different audiences and platforms.
• Maintain and evolve a brand style guide, voice guidelines, and messaging sources of truth to ensure copy alignment across the entire business, including outside partners.
• Lead messaging strategy and execution across video, paid, email, platform, packaging, campaigns, and more—adapting tone and style as needed.
• Work closely with video editors and animators to write and refine high-volume video scripts for marketing, product storytelling, and brand campaigns.
• Provide editorial oversight, feedback, and mentorship to internal future and present freelance writers, ensuring top-tier copy across all creative outputs.
• Partner with marketing, creative, and product teams to align messaging with overall business and brand strategy.
• Keep key stakeholders informed and aligned on messaging priorities and frameworks.