Senior Manager, Consumer Insights (Product)

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Requirements:

• 7+ years of experience in consumer insights, market research, or product strategy within a technology or consumer-facing company
• Strong experience in both qualitative and quantitative research methodologies, including survey design, focus groups, user interviews and ethnography. Experience with consumer segmentation, data analytics, and behavioral data
• Proficiency with research tools (e.g., survey platforms, like Qualtrics, Survey Monkey). Comfort with data analysis (using Excel, SPSS) and statistical methods. Tableau, Amplitude a plus.

Responsibilities:

• Develop and execute the consumer insights strategy that addresses the dynamic needs of Oura’s product portfolio, with a focus on member experience, product usability, and long-term member satisfaction.
• Oversee the design, execution, analysis and reporting of consumer research, leveraging quantitative and qualitative methods (e.g., idea screening, MaxDiff, conjoint, concept testing, segmentation, focus groups, user interviews, etc.).
• Ensure ongoing monitoring and sharing of customer sentiment via ownership of Oura’s NPS Study, New Member Tracking Study and the Member Community.
• Present research findings to C-suite executives and other senior stakeholders in clear, concise formats, distilling relevant information into implications that answer the ever-critical question: “So what?
• Partner closely with product teams throughout the product lifecycle