Market & Product Analyst (Remote)

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Requirements:

• Bachelor's degree in business or a related field
• 3+ years of experience in product analysis, market research or business intelligence
• Strong analytical skills and experience with data visualization tools
• Experience with both qualitative and quantitative research projects from start to finish
• Skilled at both primary and secondary data gathering and analysis
• Experience using survey design tool such as Survey Monkey or Qualtrics
• Skilled at Microsoft Office and/or Google Suite
• Excellent communication and presentation skills
• Ability to work independently and collaboratively as part of a team
• Ability to showcase our company core values including being reliable and excellent, communicating effectively and acting like an owner

Responsibilities:

• Gather and analyze raw data to identify areas for improving the user experience to ultimately drive customer retention and new customer acquisition.
• Collaborate cross-functionally with marketing, product management, UX and operations, using insights to identify opportunities and inform business decisions.
• Conduct qualitative and quantitative research to understand the needs of current and prospective customers.
• Gather and synthesize primary and secondary data including business growth opportunities and competitive intelligence, identifying ways to differentiate our products.
• Track and measure the impact of experimentation/trial projects across our two platforms including customer satisfaction, NPS and churn/retention.
• Leverage AI tools to improve efficiency in data analysis.
• Stay up-to-date on the online education & training market by synthesizing and communicating key trends and industry changes.