SEM Manager

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Requirements:

• 3+ years of professional experience in overseeing paid search and PMax campaigns.
• Strong knowledge of SEM platforms and tools, including Google Ads, Microsoft Ads, Google Analytics, and other relevant tools.
• Demonstrated experience in connecting performance marketing with larger company/organizational goals.
• Strong analytical skills.
• Experience in healthcare sector preferred.
• Experience working at a high growth startup preferred.
• Some SQL knowledge preferred.

Responsibilities:

• Collaborate with Growth Marketing leadership on the overarching strategy for all of paid search marketing at Equip.
• Drive conversions through SEM while balancing volume, quality, efficiency, and pacing of campaigns – keeping performance in line with growth marketing goals.
• Launch, monitor, and optimize campaigns to improve performance, including through keyword management, ad copy adjustments, bidding strategy optimization, etc.
• Identify opportunities for growth & performance by leveraging data and collaborating with cross-functional stakeholders like brand, programs, lifecycle, etc.
• Create, execute, and report out on an A/B testing roadmap that ladders up into strategic growth marketing focus areas.
• Conduct in-depth keyword research to identify new opportunities and refine existing keyword strategies with support from the content team.
• Explore new search channels as appropriate.
• Manage all SEM related data dashboards.
• Synthesize platform and internal data to help identify trends, determine areas of opportunity, and inform channel strategy.
• Prepare and present performance reports to stakeholders, highlighting key metrics, trends, and action plans.
• Share key audience and industry insights with cross-functional stakeholders, including the brand and product teams.
• Perform other duties as assigned.