Paid Media Marketing Specialist, Marketplaces

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Requirements:

• Minimum of 2 years experience with the Amazon Ads platform, Campaign Manager
• Experience with digital assets, A+/EBC content, SEO, and Parent/Child Variations
• Strong understanding of eCommerce Metrics and use of data
• Experience building processes and reporting that allow your efforts to impact brands at scale
• Entrepreneurial, self starter seeking to grow our clients business and drive positive results

Responsibilities:

• Execute brand strategy including channel selection, product strategy, pricing strategy and go-to market approach
• Coordinate with the Brand Manager to maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent across Amazon’s marketplace.
• Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve catalog performance.
• Maintain daily checks and balances on PPC campaigns and alert Brand Manager to any improvements/inconsistencies
• Maintain accurate catalog of various client products through product catalog uploading via vendor portals
• Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing
• Supply data to the Brand Manager as necessary to help with forecasting of annual sales and management of inventory planning & replenishment
• Implement marketing roadmap and program innovation to drive this vision using Promos, Coupons, CPC ads, Display ads
• Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandising, performance management, etc.
• Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyze brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends