Content & Creator Strategy Manager - SEA

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Requirements:

• 5+ years of experience in content operations or creator management, with extensive knowledge of UGC ecosystems within Sky or similar social games.
• Exceptional communication and cross-functional collaboration skills to drive the efficient execution of creator campaigns.
• Strong awareness of local market trends and user preferences, with a deep understanding of Sky’s brand value, to guide creators in producing content that aligns with audience interests.
• Familiarity with the SEA market and experience in cross-time-zone communication to effectively coordinate global resources.

Responsibilities:

• Establish and expand the creator community in SEA by continuously recruiting and streamlining the onboarding process for high-potential creators.
• Strategize and manage a localized content ecosystem, define content directions for the creator community, and support high-quality content production to increase the quantity, quality, diversity, and impact of UGC.
• Leverage deep insights into UGC dynamics, trends, and best practices to foster a thriving creator ecosystem that resonates with platform audiences and aligns with Sky's brand voice and objectives.
• Work closely with marketing, product, and localization teams to ensure creator activities align with the overall branding strategy and support the successful execution of campaigns.
• Analyze content performance and market trends to provide timely feedback on ecosystem strategy, optimizing creator engagement and content output.