Senior Digital Content Specialist (FTC, 12 Months)

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💎 Seniority level: Senior, 2+ years

📍 Location: UK

🔍 Industry: Software Development

🏢 Company: Everway

⏳ Experience: 2+ years

🪄 Skills: Data AnalysisUI DesignUser Experience DesignGoogle AnalyticsContent creationContent managementSEOAgile methodologiesRESTful APIsWritingStakeholder managementDigital MarketingA/B testing

Requirements:

2+ years’ experience of: Writing for the web, with proven ability to wireframe and create accessible, readable content
Relevant B2B marketing experience
Using data and metrics to both define and optimise content
Understanding of search engine optimisation (SEO)
Proficiency with tools such as SEMRush or AHrefs
Strong content management skills, with the ability to juggle multiple projects and meet tight deadlines.

Responsibilities:

Manages and executes content creation for the key web pages needed for the launch and future phases of our new website.
Re-develops and re-writes existing web content, PDF and flyer content into engaging, web-friendly formats.
Optimises web content based on data-driven keyword research and user search intent, ensuring that SEO best practices support discoverability and alignment with search intent or user needs.
Analyses user research interviews to identify and address pain points, adapting these insights into the new content to better meet user needs
Oversees the content workflow with other editors and Subject Matter Experts.
Works with the design team during the content audit/review process.
Analyses competitor websites to identify content gaps and opportunities.
Re-develops and re-writes copy for all of our pillar content to help ensure topical authority on the site. Collaborates with subject matter experts to combine insights from both Texthelp and n2y.

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