Data Analyst II, Marketing

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Requirements:

• 3+ years of experience in marketing analytics across digital and/or traditional media channels
• Strong SQL skills with the ability to query complex datasets and join multiple data sources
• Experience with dashboard creation and data visualization tools
• Familiarity with mobile marketing measurement platforms (AppsFlyer, Adjust, Branch, or similar DMPs)
• Knowledge of offline media measurement tools and methodologies (iSpot, Nielsen, Kantar, or similar)
• Understanding of key marketing metrics including CAC, LTV, ROAS, and multi-touch attribution models
• Experience analyzing user acquisition campaigns across multiple channels, including the ability to identify halo effects from offline to online
• Ability to work with time-series data to identify correlations between offline media flights and digital performance
• Strong problem-solving skills with the ability to translate data insights into actionable recommendations
• Excellent communication skills to present findings to both technical and non-technical stakeholders

Responsibilities:

• Develop and maintain comprehensive reporting metrics to track performance across the full marketing mix including digital campaigns, TV, radio, OOH, and print media
• Analyze acquisition funnels, user journey flows, and retention patterns to optimize CAC while balancing long-term customer value and payback targets
• Create and maintain dashboards and visualizations that provide a unified view of marketing performance across all channels
• Identify correlations between offline media initiatives and digital engagement/conversion metrics
• Collaborate with marketing teams to provide strategic recommendations for cross-channel campaign optimization and budget allocation
• Support the development of attribution models that account for both digital and offline touchpoints