Digital Marketing Automation Analyst - Latam

Posted about 6 hours agoViewed

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💎 Seniority level: Middle, 3+ years

📍 Location: Brazil, Panama, Chile, Colombia, Nicaragua, LATAM, Turkey, India, EST

🔍 Industry: Digital Marketing

🏢 Company: World Business Lenders, LLC

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisGoogle AnalyticsMarketingA/B testing

Requirements:

3+ years of experience in digital marketing, with a focus on email marketing
Strong proficiency in HubSpot automation and campaign management
Hands-on experience tracking conversions in Google Analytics and Google Ads
Ability to analyze data and provide actionable insights for campaign improvements
Experience in audience segmentation and targeted marketing strategies
Detail-oriented, analytical mindset with excellent communication skills

Responsibilities:

Monitor and analyze lead quality to improve campaign performance
Optimize and execute email marketing campaigns to enhance customer engagement
Support ongoing email marketing initiatives, including A/B testing and automation
Create and manage marketing campaigns and audience segmentations
Utilize HubSpot for campaign automation, workflow creation, and data analysis
Track and report conversion metrics using Google Analytics and Ads to measure ROI