Marketing & GTM Program Manager - (Remote - Ireland, UK and Poland)

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Requirements:

• 5+ years of experience in B2B marketing, demand generation, or program management.
• Proven project and program management experience, with a focus on cross-functional collaboration.
• Solid understanding of marketing measurement methodologies, including ROI analysis and attribution modeling.
• Proficiency in marketing automation tools like HubSpot and analytics platforms such as Google Analytics, Tableau, or Power BI.
• Experience in building target account marketing (ABM) programs from scratch.
• Strong analytical mindset and experience making data-driven decisions.
• Knowledge of Agile methodologies and project management frameworks such as PMP or Scrum.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Responsibilities:

• Develop and implement a consistent marketing effectiveness framework to evaluate the performance of marketing campaigns across channels.
• Collaborate with analytics teams to create dashboards and reporting systems for ongoing performance tracking.
• Manage sprint planning and agile processes, facilitating alignment across teams and maintaining a clear intake process.
• Lead the management of priority marketing and GTM programs, ensuring timely execution and alignment with business objectives.
• Oversee the Outbound Marketing Program, including strategy, testing, optimization, and measurement of its success.
• Contribute to the development of lead management processes, ensuring no lead is left behind.