Director, Marketing Finance

View full description

Requirements:

• 10+ years of experience in strategic finance, ideally in partnership with Growth of Performance Marketing organizations
• Expertise in marketing finance, including measuring success on both performance/paid marketing investment and brand/awareness oriented investments
• Strong proficiency in financial modeling, data analysis, and scenario planning.
• Advanced knowledge of Excel/Google Sheets; experience with Tableau and SQL is a plus.
• Ability to translate complex financial concepts into actionable insights for non-finance stakeholders.
• Excellent communication and leadership skills - able to synthesize data and metrics to tell a compelling story, tailor content to different audiences and strong written and presentation skills.
• Consumer eCommerce experience, preferably in a subscription-based business.

Responsibilities:

• Be a key thought partner VP Acquisition and CMO to develop and co-own strategic plans, forecasting models, and investment strategies, ensuring alignment with company objectives. Work closely with VP, Acquisition and channel managers to develop, understand, and track their execution against goals.
• Own and enhance marketing financial models, providing clear insights into CAC, LTV and channel efficiency to help optimize performances at a portfolio level.
• Collaborate with Data Science and Marketing teams to improve marketing measurement and insights.
• Lead financial planning, forecasting, and scenario modeling for marketing spend across all channels, including paid media, partnerships, and brand initiatives.
• Analyze and monitor performance metrics, identifying trends and opportunities to improve marketing ROI.
• Collaborate with cross-functional teams to align marketing investment decisions with broader financial and operational strategies.
• Drive process improvements and automation within financial reporting and marketing analytics.