Senior Product Marketing Manager, Member Accession Marketing

5+ years of experience in Product Marketing Built value propositions and positioning for Saas products, including for specific target segments Experience with the SME segment is essential; experience with the new-to-market SME segment specifically would be a plus Comfortable leading commercial discussions Well versed in product analytics, you can use data to drive decisions and you have a data-driven approach to understanding the competitor landscape, trends, product growth opportunities and tracking marketing KPIs/metrics Driven adoption and scaled a complex product in a fast growing company before, with an appreciation for the nuances of acquisition, activation and retention An understanding of CRM and a foundational understanding of Performance Marketing and Sales Enablement, so that you can constructively collaborate with these channels and drive improvements

Owning the overall Product Marketing strategy, with particular emphasis on customer validation, product messaging and positioning, CRM/customer lifecycle management, channel strategy and content Collaborating with Product to build the right features for members, and translating these into member facing propositions that you take to market Co-ordinating GTM for features and launches making sure everything is on track and teams are enabled Developing value propositions and positioning informed by user research, market insights, Tide’s data and your product understanding, and embedding this through product and marketing channels Leading commercial discussions, including business casing and supporting financial forecasting Applying data and research to every decision you make, and ensuring this discipline is followed by all stakeholders at every point