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Senior Product Marketing Manager, Member Accession Marketing
Posted 11 days agoViewed
💎 Seniority level: Senior, 5+ years
🔍 Industry: FinTech
🏢 Company: Careers at Tide
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- 5+ years of experience in Product Marketing
- Built value propositions and positioning for Saas products, including for specific target segments
- Experience with the SME segment is essential; experience with the new-to-market SME segment specifically would be a plus
- FinTech experience is helpful but not essential
- Comfortable leading commercial discussions
- Well versed in product analytics, you can use data to drive decisions and you have a data-driven approach to understanding the competitor landscape, trends, product growth opportunities and tracking marketing KPIs/metrics
- Driven adoption and scaled a complex product in a fast growing company before, with an appreciation for the nuances of acquisition, activation and retention
- Understanding of CRM and a foundational understanding of Performance Marketing and Sales Enablement, so that you can constructively collaborate with these channels and drive improvements
- Comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch
- Self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution
Responsibilities:
- Owning the overall Product Marketing strategy, with particular emphasis on customer validation, product messaging and positioning, CRM/customer lifecycle management, channel strategy and content
- Collaborating with Product to build the right features for members, and translating these into member facing propositions that you take to market
- Co-ordinating GTM for features and launches making sure everything is on track and teams are enabled
- Developing value propositions and positioning informed by user research, market insights, Tide’s data and your product understanding, and embedding this through product and marketing channels
- Leading commercial discussions, including business casing and supporting financial forecasting
- Applying data and research to every decision you make, and ensuring this discipline is followed by all stakeholders at every point
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