Content Marketing Manager (Remote Mexico) - Future Opening

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Requirements:

• Expertise in Screaming Frog
• Advanced SEMrush
• GA4
• Google Search Console
• Excel (formulas, VLOOKUPs, pivot tables)
• Deep understanding of content strategy
• Strong foundation in technical SEO, including site audits, structured data, and Core Web Vitals.

Responsibilities:

• Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
• Utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time.
• Collaborate with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment.
• Craft creative briefs and ideate compelling content campaigns based on competitor and audience insights.
• Apply proven frameworks such as LTV modeling, customer generation, share of SERP, and content production.
• Analyze data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client goals.
• Collaborate with AsDs to review and finalize goals before presenting them to clients.
• Oversee execution of strategies, ensuring tasks are assigned, tracked, and completed on time.
• Utilize Asana to manage workflows, delegate tasks to specialists, and monitor progress.
• Partner with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations.
• Act as the main point of contact for clients, building strong, trust-based relationships.
• Proactively communicate with clients about deliverables, timelines, and progress via Slack and regular meetings.
• Keep internal leadership informed about roadblocks, growth opportunities, and account changes, such as strategy pivots or point-of-contact transitions.
• Prepare and present regular updates on client strategy progress, including: Bi-weekly meetings to review Net Success Metrics (NSM) and ongoing deliverables, Monthly and quarterly reports summarizing campaign performance, Bi-annual business review presentations highlighting key results and recommendations.
• Conduct comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings.
• Execute on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility.
• Develop and implement link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.