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Go-To-Market Lead (Mid to Senior Level)

Posted 11 days agoViewed

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💎 Seniority level: Senior, 5-8 years

📍 Location: Remote, San Francisco, New York, Salt Lake City

🔍 Industry: Fintech

🏢 Company: Databento👥 11-50💰 $10,000,000 Series A about 1 year agoCloud Data ServicesInformation ServicesMarket ResearchFinancial ServicesInformation TechnologyFinTechSoftware

🗣️ Languages: English

⏳ Experience: 5-8 years

🪄 Skills: Data AnalysisAPI testingContent creationContent managementSEOMarketingLead GenerationDigital MarketingCRMFinancial analysisA/B testing

Requirements:
  • 5-8 years of experience in GTM, growth marketing, demand generation, digital marketing, or a related role, preferably in fintech, B2B SaaS, or trading-related industries.
  • Strong writing skills with the ability to create engaging technical content for a quant and developer audience.
  • Hands-on experience with SEO, content analytics, conversion optimization, and lead generation.
  • A natural interest in posting and engaging frequently with our community of quants and developers on LinkedIn and Twitter.
  • Knowledge of CRMs like Hubspot, as well as SEO metrics, growth metrics, and content analytics.
  • An interest in quant trading, market data, and/or the financial industry.
  • A desire to work at a fast-growing fintech startup.
Responsibilities:
  • Develop and implement a GTM strategy, leveraging SEO, SEM, digital ads, and inbound/outbound campaigns to drive adoption and growth.
  • Own demand generation efforts, identifying high-impact acquisition channels, and optimizing strategies for engagement and conversion.
  • Lead positioning, messaging, and value proposition development, tailoring them to a quant and developer audience.
  • Analyze key metrics (organic traffic, conversion rates, engagement) to refine content strategy, running A/B tests and performance marketing experiments.
  • Drive partnerships, co-marketing initiatives, PR efforts, and case studies to expand reach and establish thought leadership.
  • Lead or co-lead content initiatives on LinkedIn and Twitter, including short-form posts, long-form technical blog posts, videos, polls, and more.
  • Plan, write, and edit high-quality technical content such as blog posts, whitepapers, and educational resources tailored for quants and developers.
  • Engage with our online community, participate in industry discussions, and foster conversations that drive brand awareness.
  • Research competitors' content and GTM strategies to identify new opportunities for differentiation.
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