🪄 Skills: Data AnalysisREST APIJSONMarketingDigital MarketingData analyticsA/B testing
Requirements:
Proven experience in email marketing with a strong focus on e-commerce.
Expertise in Klaviyo (required), with hands-on experience managing automations, flows, and campaigns.
Strong analytical skills, with the ability to interpret data and optimize strategies accordingly.
Experience with A/B testing, segmentation, and email personalization techniques.
Copywriting experience with a focus on high-converting e-commerce emails.
Knowledge of email deliverability best practices and compliance.
Responsibilities:
Develop and execute high-converting email marketing campaigns tailored for e-commerce audiences.
Create compelling email copy and engaging templates to drive customer engagement and sales.
Set up, manage, and optimize automated email flows such as welcome sequences, abandoned cart flows, post-purchase sequences, and re-engagement campaigns.
Utilize Klaviyo to build and manage targeted campaigns and automations.
Segment audiences based on behavior, purchase history, and engagement data.
Test and iterate on email strategies, subject lines, and content to improve open rates, click-through rates, and conversion rates.
Track and analyze email performance metrics, providing insights and recommendations to optimize campaign effectiveness.
Implement A/B testing strategies to improve email engagement and revenue generation.
Monitor email deliverability and sender reputation, ensuring compliance with best practices.