Country Marketing Manager - Italy

Posted 10 days agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: Italy

🔍 Industry: Mental Health

🏢 Company: BetterHelp👥 101-250 Internet Mental Health Therapeutics Wellness Health Care Health Diagnostics

⏳ Experience: 5+ years

🪄 Skills: Project ManagementContent creationCommunication SkillsAnalytical SkillsSEOReportingClient relationship managementCross-functional collaborationSales experienceMarket ResearchData visualizationMarketingTeam managementStrategic thinkingDigital MarketingFinancial analysisData analyticsCustomer supportEnglish communicationBudget managementA/B testing

Requirements:

5+ years consumer marketing experience
Familiarity with subscription businesses a plus

Responsibilities:

Go to market and launch strategy
Manage above the line channels to build awareness and favorability
Review translations of client acquisition creatives across all channels including Paid Search, Facebook, TikTok, TV, Podcast, and Radio
Review translations of client and therapist user experience, emails, and other user-facing communications
Identify and onboard local marketing partners to acquire customers and build trust
Compile market and consumer insights to better inform product positioning

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