Growth Copywriter

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Requirements:

• 3-6+ years of experience in copywriting for DTC brands.
• Strong understanding of direct response marketing and conversion copywriting principles.
• Experience in writing for performance-driven campaigns, including paid social and search.
• Ability to write quickly, iterate based on data, and adapt to different tones/voices as needed.
• Familiarity with A/B testing and performance metrics to refine messaging.
• A passion for storytelling, creativity, and digital marketing.
• Strong research skills to uncover audience insights and craft compelling messaging.
• Ability to thrive in a fast-paced, iterative environment and take feedback constructively.

Responsibilities:

• Write hooks and short-form ad copy for paid social (Facebook, Instagram, TikTok, YouTube, etc.), focusing on engagement and conversions.
• Develop high-converting ad copy for Google Ads, Bing, and other PPC platforms, including headlines, descriptions, and extensions.
• Script audio ads for podcasts and satellite radio (SiriusXM) to drive listener engagement.
• Assist in writing scripts for UGC (user-generated content) and influencer campaigns, ensuring authenticity and brand alignment.
• Collaborate with designers and media buyers to create high-performing ad creatives.
• Optimize New Customer Acquisition landing page copy to increase conversions
• Manage, organize and utilize testimonials across all paid performance media.
• A/B test ad variations to determine top-performing copy and iterate based on performance data.
• Research customer pain points, competitor messaging, and industry trends to inform ad strategy.
• Maintain brand voice and consistency across all paid media and performance marketing assets.