Email Marketing Specialist

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Requirements:

• Salesforce Marketing Cloud Certification (Email Specialist or Marketing Cloud Consultant).
• In-depth knowledge of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Content Builder.
• Experience with Salesforce Sales Cloud.
• Experience with creating engagement forms: donation forms, action alerts, ticket forms, etc.
• Proficiency in HTML/CSS for email coding; experience with AMPscript and SQL.

Responsibilities:

• Develop and implement email marketing campaigns and member communications using Salesforce Marketing Cloud and data to increase subscriber engagement, retention, and long-term value.
• Maintain email marketing calendar and collaborate on email marketing strategies to support campaign and programmatic KPIs.
• Manage email performance optimization by designing and implementing tests, maintaining data and analytics dashboards, and producing regular reports with actionable insights using Salesforce Marketing Cloud tools.
• Produce and execute all email deliveries to Farm Sanctuary’s subscriber base through Salesforce Marketing Cloud.
• Manage audience segmentation, data extensions, and automation workflows within Salesforce Marketing Cloud.
• Produce donation, advocacy, registration, surveys, and other online forms and communications as needed to support programmatic work and marketing campaigns.
• Use CRM to build and export audiences and segments for email deliveries and paid advertising.
• Ensure compliance with email marketing regulations such as CAN-SPAM and GDPR.
• Maintain knowledge of evolving best practices for email marketing, Farm Sanctuary’s target audience, digital marketing, and competitive trends to promote organizational excellence.
• Collaborate with technical teams to integrate Salesforce Marketing Cloud with other systems as needed.
• Ensure organizational marketing data security.