Manager, Offline Performance Marketing

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Requirements:

• 4+ years of work experience in an analytically challenging role, such as consulting, banking, or marketing.
• Bonus: high-growth direct-to-consumer brand-side digital or offline experience.
• Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself.
• Hungry to learn in a self-directed way and from those around you to become an expert
• Structured thinker and communicator; able to break down and solve complex problems.
• Ability to independently prioritize time and stay organized in a fast-paced work environment.
• Zero ego team player, always thinking about how to help those around you.
• Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions
• Sense of humor -- we take our work seriously and ourselves un-seriously

Responsibilities:

• Own and efficiently scale customer acquisition driven through offline channels such as Linear TV, Streaming, Radio etc.
• Take ownership over attribution modeling and identifying the “true” incremental return on investment of marketing channels you manage across DTC, Amazon, and Retail while balancing multiple measurement methodologies.
• Consistently hit new customer growth, CPA, ROAS, and LTV targets.
• Quickly iterate and drive continuous improvement by forming testable hypotheses, running experiments, mining data for optimization opportunities, and revising and evolving media buying strategies.
• Independently perform ad optimizations while monitoring and reporting out on trends in key performance metrics
• Strong pattern recognition and ability to identify and articulate ad creative performance learnings, why certain ads might be working better than others, and translate that analysis into clear recommendations for what to brief in or create next.
• Project manage creative development cycles with designers, videographers, and copywriters to create effective ads, scripts, landing pages, and site experiences.
• Compile industry research, competitive intel, information about new tools and opportunities, and produce recommendations for how to take advantage of these things.