Paleovalley - Digital Paid Media Designer

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Requirements:

• 3+ years of experience in digital design, with a focus on paid media, advertising, or eCommerce
• A strong portfolio showcasing ad creatives optimized for conversion across Meta, YouTube, TikTok, and other platforms
• Expertise in Adobe Creative Cloud (Photoshop, Illustrator, After Effects)
• Experience with motion graphics and animation for ad creatives (GIFs, short-form video ads)
• Proficiency in creating engaging illustrations to enhance digital marketing efforts
• Understanding of paid media best practices and the ability to design assets optimized for performance
• Strong typography, layout, and composition skills to create visually appealing and high-converting designs
• The ability to work independently and meet tight deadlines in a fast-paced, iterative environment
• A data-driven mindset, using analytics to refine and improve ad creative effectiveness

Responsibilities:

• Creating high-converting static and animated ad creatives for Meta, YouTube, TikTok, and other paid media platforms
• Support video editors with graphic and motion design support
• Designing and iterating on ad creatives based on data-driven performance insights
• Adapting and resizing assets for multiple platforms while maintaining design integrity
• Working closely with video editors to ensure seamless integration of graphics and animations into video ads
• Developing custom illustrations to enhance ad creatives and brand storytelling
• Animating assets to create eye-catching motion graphics and GIFs optimized for digital ads
• Staying ahead of industry trends and best practices for ad creatives in paid media
• Organizing and managing a creative asset library for easy access and reuse
• Developing templates and design systems to improve efficiency and maintain brand consistency
• Collaborating with the Paid Ads team to brainstorm creative strategies and test new ideas
• Analyzing performance metrics to optimize designs and improve conversion rates