Marketing Solutions Architect

Posted 12 days agoViewed

💎 Seniority level: Senior, 5+ years

📍 Location: United States

💸 Salary: 120000.0 - 145000.0 USD per year

🔍 Industry: Health Tech

🏢 Company: Twin Health👥 501-1000💰 $50,000,000 Series D about 1 year agoArtificial Intelligence (AI)Internet of Things Nutrition Machine Learning Health Care Software

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Data AnalysisSalesforceREST APIJSONData visualizationMarketingDigital MarketingCRM

Requirements:

Deep expertise with martech tools including, but not limited to, Google Tag Manager, Salesforce, Braze, HubSpot, and similar platforms.
Strong experience with digital marketing platforms, marketing automation, CRM systems, and analytics tools.
Familiarity with data integration, API development, and cloud-based architectures.
Experience in web technologies, mobile applications, and content management systems.

Responsibilities:

Design and implement scalable digital marketing solutions that integrate seamlessly with our existing technology ecosystem.
Develop long-term strategies for digital marketing technology that align with overall business objectives.
Lead the integration of various marketing platforms (e.g., marketing automation, CRM, analytics, content management), ensuring data consistency and streamlined workflows.
Leverage tools like Google Tag Manager, Salesforce, Braze, HubSpot, and additional martech solutions to support campaign tracking and customer engagement.
Collaborate with IT and development teams to ensure robust system architecture and proper implementation of marketing solutions.
Work closely with the marketing team to understand and translate campaign requirements into technical solutions.
Optimize data collection, segmentation, and reporting processes to support data-driven decision-making.
Identify system inefficiencies or integration issues across the marketing technology stack and lead efforts to resolve them.
Continuously monitor digital marketing solutions for performance, scalability, and security, recommending necessary improvements.
Serve as the technical liaison between marketing and IT teams to ensure clear communication and alignment on project goals.
Document technical architectures, integration points, and process flows for current and future reference.
Stay abreast of emerging digital marketing trends and technologies.
Evaluate and implement new tools and platforms that can enhance our digital marketing capabilities.

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