Proven experience as an Ecommerce Specialist or Digital Marketer.
Strong understanding of ecommerce platforms (e.g., Shopify, WooCommerce, Magento) and digital marketing tools.
Proficiency in using analytics tools (e.g., Google Analytics) to measure and optimize performance.
Excellent verbal and written communication skills.
Strong analytical and problem-solving skills.
Creative and innovative mindset, with the ability to create engaging content.
Proficiency in SEO, SEM, and PPC management.
Experience with email marketing platforms (e.g., Mailchimp, Klaviyo).
Familiarity with social media management tools (e.g., Hootsuite, Buffer).
Strong organizational and time management skills.
Ability to work independently and manage multiple tasks efficiently.
Bachelor’s degree in Marketing, Business, or a related field.
Responsibilities:
Manage and optimize our ecommerce platforms, including product listings, inventory management, and order processing.
Develop and implement digital marketing strategies to drive traffic, engagement, and sales across various channels, including social media, email marketing, SEO, and PPC.
Create compelling and high-quality content for product descriptions, social media posts, email campaigns, and other digital marketing materials.
Monitor and analyze website and campaign performance using tools like Google Analytics, providing regular reports and actionable insights to improve strategies.
Optimize website content and product listings for search engines, manage PPC campaigns, and ensure a strong online presence.
Develop and execute email marketing campaigns, segmenting lists and targeting specific customer groups to drive engagement and conversions.
Manage social media accounts, create and schedule posts, engage with followers, and monitor social media metrics.
Ensure a seamless and positive customer experience on our ecommerce platforms, addressing customer inquiries and resolving issues promptly.
Conduct market research to identify trends, opportunities, and competitor activities, adjusting strategies as needed to stay ahead.