Product Marketing Manager - SaaS - Industry Solutions

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Requirements:

• 7+ years of product marketing experience in a software or technology-driven services environment
• Expertise in marketing industry solutions within Construction, Energy, Manufacturing, Oil & Gas, Utilities, or other relevant sectors
• Proven ability to work cross-functionally with Product, Sales, Customer Success, and Marketing teams
• Strong PowerPoint, writing, and storytelling skills
• Excellent verbal communication, active listening, and presentation skills
• Experience using collaboration tools such as Teams, Figma, or similar platforms
• High energy, strong work ethic, and a growth mindset with a passion for learning and collaboration

Responsibilities:

• Develop a deep understanding of industry trends, customer personas, business value drivers, and regulatory requirements to inform product positioning and messaging.
• Lead the development of thought leadership content, sales enablement assets, and campaign messaging to support demand generation, customer retention, and sales initiatives.
• Collaborate with Product, Sales, Customer Success, Advisory Services, and Marketing to craft compelling value propositions and execute effective product introductions and releases.
• Develop battle cards, playbooks, sales tools, and training materials to empower sales teams with the right messaging and industry domain knowledge.
• Define KPIs, track success metrics, and continuously optimize strategies based on data to ensure business growth and alignment with company objectives.